Reporter Mary Jane Smetanka in today’s Strib: Cities say it’s time to step it up: Bloomington, Edina and Richfield hope test project will give fitness a foothold (links added in the excerpt below):
For years, Edina Mayor Jim Hovland and his counterparts in Bloomington and Richfield have been building bike lanes, sidewalks and trails and talking about healthy living. But that doesn’t mean people have been listening.
The desire to take the topic beyond “blah, blah, blah” prompted the mayors to ask Blue Cross and Blue Shield of Minnesota to join them in a pilot effort that they hope will become a national model.
The 18-month, public-private partnership to boost healthy living was kicked off Tuesday with the three mayors circling Normandale Lake in Bloomington behind the dancing actor featured in Blue Cross’ “do-groove” commercials.
The site: Do.town
A unique collaboration between the cities of Bloomington, Edina, Richfield and Blue Cross and Blue Shield of Minnesota to improve the health of our communities.